Honestly, WBF10 couldn't have planned this better if it tried. The film version of the best-sellers Freakonomics: A Rogue Economist Explores the Hidden Side of Everything and Super Freakonomics: Global Cooling, Patriotics Prostitutes, and Why Suicide Bombers Should Buy Life Insurance, the two quirky, funny and groundbreaking best-sellers co-authored by University of Chicago Professor Steve Levitt (with journalist Stephen J. Dubner), opens today, just in time for you to get a taste of freakonomics before Levitt opens Day Two of WBF10. This isn't exactly homework, but we can at least help make the film a hit, and you can get some insight into incentive-based decision-making that is the theme of both books. Here's a sneak preview:
If you're arriving in NYC for WBF10 this weekend, or even on Monday, check out the showtimes and get your freak on before hearing from Steve Levitt.
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