Not that he hears cornfields whispering to him, a la Kevin Costner in Field of Dreams, but plainly, Jeffrey Hollender believes if you build a better world, they will come. As Chief Inspired Protagonist, Executive Chairperson,
and co-founder, Hollender has built Seventh Generation into the leading
brand of natural products for the home; its also the leading authority on
issues related to how people can make a positive difference in the health of the planet through their everyday choices.
His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage. Hollender is co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win, a book that argues for a redefinition of the purpose and possibility of business—from unbridled competition to radical transparency and cooperation and to prevailing as a force for good, rather than “less bad.” Hollender’s evangelical fervor is on display in his discussion of "missions that matter," a critical dimension of responsible and sustainable businesses.
His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage. Hollender is co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win, a book that argues for a redefinition of the purpose and possibility of business—from unbridled competition to radical transparency and cooperation and to prevailing as a force for good, rather than “less bad.” Hollender’s evangelical fervor is on display in his discussion of "missions that matter," a critical dimension of responsible and sustainable businesses.
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