Call me biased - but - I would be remiss if I did not share that the # 1 Invention of the Year, as named by TIME Magazine, “23andMe”, will demo at HSM’s World Innovation Forum in New York City on May 5-6, 2009. With this exciting announcement, I am pleased to launch the first installment in our four part series highlighting the illustrative "case studies" that will further bring to life the outstanding thought leadership which will be presented by world class thinkers such as Vijay Govindarajan, CK Prahalad, Clayton Christensen, and more at next May's program.
With the mission of democratizing genomics, 23andMe provides what some consider a “controversial” new service that estimates one’s predisposition for more than 90 traits and conditions from baldness to blindness, as well as one’s propensity to contract or pass on disease. All this from simply submitting a saliva sample!
Per TIME’s November 10th issue, “We are at the beginning of a personal-genomics revolution that will transform not only how we take care of ourselves but also what we mean by personal information. In the past, only elite researchers had access to their genetic fingerprints, but now personal genotyping is available to anyone who orders the service online and mails in a spit sample.”
At World Innovation Forum, 23andMe will provide an outstanding illustration of innovation in a wiki world. 23andMe co-founders Linda Avey and Anne Wojcicki will demonstrate the way in which data compiled from individuals around the globe is building a universal data base of genetic information with broad based value to individuals, executives, researchers and society at large.
By tapping into global data pools, how can your business expand and target your offerings, ultimately reaching more people and positively impacting your bottom line? How have you done this in your organization? P&G does it all the time. Obama did it and became President-elect. What have you done? What will you do?
The World Innovation Forum is taking place on May 5-6, 2009 at the Nokia Theater in New York City. Stay tuned to next week's blog post in which I will tell you about another of our must see cases at next May's event!
For more information on the “World Innovation Forum” including how to register and attend the event, visit www.wifny.com
Congratulations! You have so much useful information, write more.
Posted by: RamonGustav | August 25, 2010 at 11:01 AM
Happy New Year! Happiness and success in 2011.
Posted by: school_dubl | December 29, 2010 at 12:58 PM