Here are the can't misses in recent business blogs:
Economy, Trends, Change:
Bernanke Translated (WSJ Real Time Economics )
When U.S. Federal Reserve Chairman Ben Bernanke talks, people listen, though they may not understand what he says. On November 19, Bernanke spoke in Frankfurt to explain and defend the latest round of quantitative easing (QE2), as well as to assail China for failing to allow the Yuan to appreciate faster. If you're head is already spinning, Wall Street Journal economis editor David Wessel arrives to offer up some plain english for Bernanke watchers, juxtaposing excerpts from the Chairman remarks against the lay translation. Example:
- “The level of output in the advanced economies is currently about 8% below its long-term trend, whereas economic activity in the emerging markets is only about 1.5% below the corresponding (but much steeper) trend line for that group of countries. Indeed, for some emerging markets the crisis appears to have left little lasting imprint on growth. Notably, since the beginning of 2005, real output has risen more than 70% in China and about 55% in India.” TRANSLATION: “China, India and other emerging markets have resumed their rapid growth with surprising speed, but despite all my efforts the U.S. is mired in painfully slow growth — and Europe and Japan aren’t doing much better. Sigh.”
Leadership, Performance, People:
How to Treat New Employees (Alexander Kjerulf--The Chief Happiness Officer)
"Studies show that new employees who have undergone a successful start-up process are 69% more likely to still be in the company after 3 years and they reach their full production rate 2 months faster." The CHO offers four tips on how your organization should treat new hires:
- Be there for them the first day;
- Have the practical stuff ready;
- Give them a solid technical introduction; and
- Lay down the culture.
Because it's never a good sign when the first day is the beginning of the end.
Strategy, Innovation, Communication:
What Makes a Great Tagline (Denise Lee Yohm--Brand as Business Bites)
The title says it all. Why do we remember "The Ultimate Driving Machine," while forgetting other marketing taglines that are, well, forgettable? While Yohn doesn't offer a precise answer to the question, she does review Forbes list of 25 "best loved" taglines (that BMW line gets number one honors) to determine if the best taglines share particular attributes. She can't detect any, which means that a great tagline may well be just a moment of inspired genius. So don't try and turn this art into a science; know your product and let the feelig express itself.