The amount of data each person creates doubles every 1.5 to 2 years.
Funny: Many of us leave on Facebook data the KGB couldn't even get out of us in a torture session.
How does data change behavior?
With C2B data collection, business use data to help people make better decisions. Amazon prints reviews, which helps consumers decide what to purchase. And this is all about consumers giving data to business, both explicit and implicit. Amazon uses this to help people decide what they might want. Businesses should pay attention to the data customers leave behind without intention, their searches, clicks, etc. The key for business is to get more of this data, such as getting buyers to recommend other buyers and giving their email addresses. Businesses can also get consumers to share the information with the world without the business acting as middleman (C2W), for example twittter. Business success in this environment is as "simple" as figuring out how to get the data the consumer is giving to the world