Straying outside of one's comfort zone is scary and hence something that people do less frequently than proponents of innovation would advocate. For those with a tolerance for risk, it can reap huge rewards. In fact, in 1989 FedEx took a risk when it acquired Flying Tigers, a European transportation company. In doing so, FedEx bit off more than they could chew, were forced to restructure but ultimately - through it all - emerged with landing rights in Asia which, over time, more than compensated for the costs that had been associated with restructuring. FedEx undertook this risk because innovation is a core value, and innovative thinking regarding different ways in which to grow has been the motivation for many of their initiatives.
In creating his award winning independent short film, THE DRUMMER (www.thedrummershort.com), first time writer/director Bill Block stepped outside of his personal comfort zone. Additionally, the film's title character, the drummer, is forced to leave his comfort zone as well. As a result, both Bill - in real life - and the drummer - in the film - have transformative experiences. Each of them attains previously unfathomable levels of acclaim and opportunity.
Since its 2008 release, THE DRUMMER has received numerous awards including “Best of Show” at the 41st Annual International Houston Film Festival, “Best Short” at the 13th Annual Stony Brook Film Festival, “Best Short” at the 13th Annual Nantucket Film Festival, and “Best of the Fest” at the 12th Annual Rhode Island International Film Festival.
Shot in and around New York City, THE DRUMMER depicts the defining day in the life of a lost and defeated musician as he journeys far outside his comfort zone in order to find himself again, illustrating how best results are often attained when the norm is challenged.
THE DRUMMER will be screened during World Innovation Forum New York on May 5, 2009, but you may check out the trailer here:

This film was poignant and inspirational. Each character was wonderfully played, particularly the drummer (Dave Ratajczak), who managed to convey, without uttering a word, the emotional friction with his father, his weariness with the daily grind and his dedication to his art. Bill Block shows his audience that perseverance and excellence will bring satisfaction, success and life-changing experiences.
Posted by: Kerry | December 12, 2008 at 08:27 AM
I too was moved by this portrait of an artist just trying to make it in an art form that he loves. Many of us want to take that chance but cut short the dedication to our passion. This film shows us what can happen when one takes that leap of faith. Well done Mr Block whoever you are.
Posted by: Todd | December 12, 2008 at 07:22 PM